Social Media For Photography Business
Role of Social Media For Photography Business – What is happening in our environment today is like we are too busy to use the features of social media in their daily lives. It would be worthwhile to revisit what and how development and the goal of every social media platform or form itself. Here are some definitions of social media that are familiar to us:
1. Facebook: Facebook’s mission is to provide power for its users to share and makes the world more open and more connected to each other.
2. Twitter: If viewed from a business standpoint, then Twitter can connect businesses to customers directly or real-time. Businesses use Twitter to share information to people who are interested in their products or services quickly and efficiently, getting feefback and knowing the situation and market conditions in real-time, building relationships with customers, co-workers, as well as those who have influence Online or offline world
3. LinkedIn: LinkedIn is a professional networking site with 120 million users and growing rapidly. LinkedIn connects you with people who are trustworthy and helps you exchange knowledge, ideas and networking opportunities with professionals who are very knowledgeable
4. Google+: Google+ more to make connections within the same web-like in the real world. Share thoughts, links and photos with the right circles or circle. The use of video chat is easy, spontaneous allowed to have conversations with 9 people at once.
5. Social Media as a Marketing Tool
We will not give the lure in this case. Social media is not a silver bullet that will boost your business overnight. Social media however is a very important piece in your marketing strategy. Social media can help increase brand-awareness and connect you with potential customers, if you are used to using Google Analytics then you surely have realized that social media can bring a significant amount of traffic to your photography website. Now let’s discuss how Social Media does work for you.
Actually there are two main types of marketing, the Outbound and Inbound Marketing. Outbound Marketing Tactics and strategy is the traditional way that involves ‘attack’ promotion to your prospects, like email campaigns and brochures, telemarketing to include company profile, exhibition, commercial advertising (magazines, billboards) and many more. Tactic or strategy is in contrast Inbound Marketing, Inbound Marketing helps you to be found by potential customers when they are looking for those who provide for their needs. Inbound Marketing Strategies is an opt-in, the visitors to find and view your friends way, to follow or find you.
Social Media, Search Engines and blog is an Inbound Strategy
With Inbound Marketing Tactics, consumers actually have automatically filtered by themselves, because they find you based on relevancy requirements they are looking for, and they are also more likely to have a good reaction to you. Inbound Marketing Tactics is basically how to make it easier for people to find you. You’ll want to expand your network by creating a photography business as much as possible the relevance, and value added for people to get in touch with you. With the search engines or search engine optimization and marketing and social media tactics Inbound Marketing can be qualified.
There is no perfect recipe for success can combine tactics Inbound and Outbound Marketing, this will varies depending on the capital as well as the budget, consumer behavior, as well as the Return on Investment (The results you see worth the time or money given). Keep in mind that because you do not have to pay cash when participating in social media does not mean it’s free, the real cost is your time to dwell in the social media. Invest time in social media means you have to leave it productive investment, therefore you should make sure to get the best return on any investment. For example, in an email campaign or a promo email that requires several hundred thousand, and everything is up to you to measure the results and you can determine the right combination of marketing strategies.
5 Things How Social Media Can Help Your Photography Business.
1. Building a Brand – Share relevant content through social media (content that can really connecting people) can help you to be recognized in accordance with the expertise and skills, or allow you to build credibility on a specific topic in the field of photography. This could provide an essential basis for the photographer who aims to build interest and the existence results of their photos.
2. Managing Relationships – Maybe a lot of clients, partners and associates that are already present in social media, where you also want to be or to establish a conversation and approach. Social media is an easy way to interact with people with their point of view. Social networks like Twitter can act as a client-support, which was online may facilitate contact with them and help provide the needs of clients that communicate using social media. More broadly, social media can be an ideal channel or media to provide updates to the client about the latest photos, creative projects and share detailed information.
3. Direct Sales – Logically, many providers of products and services using social media to directly sell, but this is a marketing ploy that must be carefully and wisely. The existence of social media is for two-way communication, and often shouting “Use the services of Me!” or “Buy My Pictures!” will surely make or prospective clients will stay away. But nevertheless, there are approaches that can be done with the idea of ??social media is intended for personal and business needs, so some level of promotion is acceptable. If the first time you instill trust and credibility by listening, providing value-added, engage in conversation, and genuinely help others, then others will not make you do some promo, especially if they have an interest in the brand you create. So how do the rules apply? in general the number of messages promo is 10% of the overall message can still be used, first promo of 10 overall message.
4. Ranked SEO – Because social networking is developing a culture to share, then your followers will likely find relevant links for distribution back to their own followers. Social sharing model like this will certainly increase the likelihood that more people will see, share, and distribute your content link. Social networking can also be a temporary way to appear on page one of the search engines, because search engines or search engine has now started indexing tweets and bring up a search engine on the home page. Your tweet containing selected keywords can be in the home page search engines, though only a short time. At the beginning of this year, some experts SEO (Search Engine Optimization) agree that by participating in social media will provide a huge effect on your overall SEO. This means that search engines further clarify the influence of social media for ranking in the search engines.
5. Inspiration And Feedback – When you start to build a network or a network of peers and thinkers, you will be amazed with what you get, whether you choose to interact with Google+, Twitter, Facebook, Linkedin, or even a combination of social media, you will be surprised to suddenly have an idea and a new idea in your creativity. You will be inspired by the work of others in your network, of course. You will be involved in a conversation that is rich in technical enhancement, and you can even ask for opinions and support in all matters and topics, such as determining prices in the world of photography when negotiating with clients, and others. You will be connected to the things that interest you, get to know the photographer in several social media and pay attention to their postings and see how business and photography techniques they developed, if at any point you feel interested in the subject matter they would not hurt to share opinions and ask questions.
Create & Search your Goal Development
Before entering using social media for business purposes, it is important for you to determine the ‘goal’ and a matrix to help provide an objective assessment of whether you have done well or not, plus you will definitely need a standard form of data that will give you a comparison conditions before and after. So after you determine the most important item to be traced (follower, like, comment, web traffic, etc.), take a snapshot of current conditions and then grab again on the timeframe you specify. Give span or deadlines for two or three months to build before drawing conclusions about the success. In the end, comparing results versus objectives and other marketing initiatives, will provide information on how your investments are going to do next.
Using a tracking system like Google Analytics can be a key that can help you track the extent to which social media platforms are used to contribute to bring visitors to your photography website. This tool provides real data about all the traffic that goes in your photography website.
Know Your Goal
Equipped with an effective tracking system is the key to success, but it only applies if you already know your achievement. This is why we must have a strategy on the use of social media (What should be posted, who is being targeted, etc.) will help you achieve your Goal faster. Before making a strategy, it is advisable to ask the following questions to yourself:
By hypothesis, your goal is to:
1. Getting a project or work from existing clients today.
2. Doing branding yourself as the best wedding photographers in your area
3. Sell ??more stock photography
4. Started sales of photographic accessories or video tutorials
5. Creating a business network for photo studio
6. Getting criticism or guidance from professional photographers wider.