Getting Into Fashion Photography: Fashion photography is one kind of photography genre which is devoted to displaying clothing and any other fashion. Fashion photography is most often conducted for fashion magazines such as Vanity Fair, Vogue, or Elle or another advirtisements. As the time goes by, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories.
Fashion photography is an insidious profession. In art, it is what sex-appeal is to love. Artifice can be a dangerous thing; when misapplied, the results are vulgar and tawdry. Its correct use depends on instinct. It is up to the fashion photographer to create an illusion. In doing so, he is not behaving with dishonesty, but when properly invoked, the result is not merely an illusion; rather, it makes the observer see what he wishes to see.
There was a period when fashion become very glamorous, the 40s, 50s and the 60s have been kept alive thanks to these gifted fashion photographers: Norman Parkinson, John Rawlings and Terence Donovan. It is true that fashion sells fantasy but, at the same time, it reflects the changes in our society and lifestyle. High class defying time fashion photography creates an essential frame of reference for vintage fashion lovers and not only.
Photographers like Horst P. Horst or George Hoyningen-Huene were influenced by Surrealism. The former’s early style owed much to Steichen’s use of light. He began his career making backdrops for Vogue’s Paris studio in 1925, where Steichen was then working. As his style evolved, it grew to encompass architectonic symbols of Greek classicism, not unlike the canvasses of the Surrealist painter Giorgio de Chirico. Carefully structured compositions were of paramount importance for the photographer. The same was true of his colleague and friend Horst, who initially trained under the modernist architect Le Corbusier. Creator of one of Vogue’s best-known photographs, Mainbocher Corset (1939), Horst’s complex images appeared effortlessly graceful, often with a striking use of shadow.